Now the developer can start to work on building the site. During this stage it is important to make sure that the planning group is consulted from time to time to make sure that the design is going in the right direction.
1. Create the HTML or XHTML pages. - Using the page layout that was created in the Design stage start putting the content in the site.
2. Create the graphics - Create or gather all of the graphics and images that will be used throughout the site. It is helpful to store all of them in one folder named images. Place images where they belong, being sure to have alternative text for every graphic.
3. Create a good navigational scheme - Make sure that people that use the site can easily get around with out having to rely on the browser's back button. The navigation should be easily apparent and consistent throughout the site.
4. Double Check Content - Make sure that all content is correct and current. Spell check all pages. Check that all pages have a descriptive title.
5. Make it accessible - Make sure that the web site is accessible to all users. Any page on the campus web server must, at minimum, follow the priority 1. See the Campus Web Site Policies and Procedures document for further information.
6. Upload the site to the web testing server. - Move all of the files and folders to the web testing server so it will be available for all. (If you would like access to the test server please contact the Campus Webmaster.)

At this point you will be anxious to just launch the site, but take the time to do this and save yourself time in the long run.
1. Check the design on different platforms, browsers, and monitors. Use the document "Checklist for Testing Web Page Design" (PDF) to help with this stage. The web site should be tested on PC, as well as on a Macintosh. It should be tested on a variety of web browsers. Just because something looks good in Internet Explorer doesn't mean that it looks good in Netscape. The design should also be viewed with different monitor resolution settings.
2. Check each and every link. One of the quickest ways to drive away your audience is to have links that don't work.
3. Check the usability. Select a small group of people that represent your target audience and ask them to use the site. Did they find what they were looking for? Did they expect to find something and didn't? Was the language clear?

Think the job is over? Think again. Web design is just the beginning. Once a web site it up the maintenance of it begins. It is important to make sure that the site changes to stay fresh and that content is never out of date.
. Create a maintenance plan. - How often should the site be reviewed? Who is responsible for reviewing each section? How will the changes be made and by whom?
. Evaluate the final product. - Did the site design achieve what was planned? If not, where should changes be made?
. Keep information current. - It is important to make sure that the site changes to stay fresh and that content is never out of date. Keeping the site current keeps users coming back.